Brand Designer Salary in Wisconsin, United States
Wisconsin's mid‑level brand designers earn $54,250 on average. That figure reflects demand for visual identity work in the region.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$41,000 to $49,000
Average (per year)
$45,000
Local marketing agencies and retail-based design teams often hire entry-level designers.
Mid-level (3-5 years)
Salary range (per year)
$49,500 to $60,000
Average (per year)
$54,250
Consumer goods companies and regional financial institutions typically employ mid-level roles.
Senior (6-9 years)
Salary range (per year)
$60,000 to $71,000
Average (per year)
$65,500
Leading branding projects for established manufacturers is a frequent task for senior designers.
Principal/Lead (10+ years)
Salary range (per year)
$71,000+
Leads brand strategy, mentors designers, and ensures cohesive visual identity across all platforms.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$22 - $30
per hour
Mid-level
$31 - $41
per hour
Senior
$42 - $57
per hour
Nationally, brand designers average around $62,000, placing Wisconsin below the countrywide mean. Wisconsin offers affordable housing, modest taxes, and regional incentives for designers.