Brand Designer Salary in United States
Across the United States, mid-level brand designers earn a median of $57,000 per year. Certain cities can raise the average. Experience ranges from three to five years.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$41,250 to $51,000
Average (per year)
$46,000
Assist senior designers in creating visual brand assets, mockups, and style guidelines.
Mid-level (3-5 years)
Salary range (per year)
$51,000 to $63,000
Average (per year)
$57,000
Higher pay is common for those with several years of design experience, particularly at regional tech companies.
Senior (6-9 years)
Salary range (per year)
$63,000 to $76,000
Average (per year)
$69,500
Lead brand strategy, oversee visual identity, mentor designers, and ensure cohesive market messaging.
Principal/Lead (10+ years)
Salary range (per year)
$77,000+
Higher compensation is commanded by veteran designers who manage creative departments or lead teams.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$22 - $31
per hour
Mid-level
$32 - $44
per hour
Senior
$45 - $60
per hour
Market Overview
Industry players drive demand. Freelance gigs can provide additional income. Large agencies bundle benefits with base pay.