Brand Designer Salary in Illinois, United States
In Illinois, mid‑level brand designers earn about $59,000 a year. That figure reflects a balance between the state's advertising sector and its cost of living.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$43,000 to $52,000
Average (per year)
$47,250
Entry-level roles in Bellevue are commonly found within small creative agencies or local businesses.
Mid-level (3-5 years)
Salary range (per year)
$53,000 to $65,000
Average (per year)
$59,000
Mid-level experience opens opportunities in regional marketing firms and corporate teams.
Senior (6-9 years)
Salary range (per year)
$66,500 to $80,000
Average (per year)
$73,500
Project leadership for manufacturing companies or larger healthcare organizations is common for senior brand designers.
Principal/Lead (10+ years)
Salary range (per year)
$80,500+
Leads brand strategy, mentors designers, and oversees cohesive visual systems across all platforms.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$23 - $32
per hour
Mid-level
$33 - $47
per hour
Senior
$48 - $65
per hour
Nationally, brand designers average around $65,000, so Illinois sits slightly below the benchmark. Lower housing costs in many suburbs help offset the gap.