Brand Designer Salary in Normal, Illinois
Normal, Illinois is home to Illinois State University and several regional businesses. Salaries vary by location. Living costs are moderate.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$42,000 to $49,000
Average (per year)
$45,500
Entry-level designers typically earn less when joining regional print shops or local marketing teams.
Mid-level (3-5 years)
Salary range (per year)
$50,000 to $60,000
Average (per year)
$55,000
Moderate salary growth is common for mid-level designers working with educational institutions or area businesses.
Senior (6-9 years)
Salary range (per year)
$65,000 to $78,000
Average (per year)
$71,500
Lead brand strategy, oversee visual identity, mentor designers, and ensure cohesive market messaging.
Principal/Lead (10+ years)
Salary range (per year)
$80,000+
Compensation for principal designers reflects their advanced expertise and leadership in managing creative direction fored expertise.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$20 - $27
per hour
Mid-level
$28 - $40
per hour
Senior
$42 - $65
per hour