Brand Designer Salary in California, United States

Mid-level brand designers earn salaries that vary by location. Negotiation is common in this market.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

$50,000 to $61,000

Average (per year)

$55,500

Assist in creating visual brand assets, support design projects, and maintain style guidelines.

Mid-level (3-5 years)

Salary range (per year)

$62,000 to $75,000

Average (per year)

$68,500

Develops visual brand assets, collaborates with marketing, and refines guidelines for client projects.

Senior (6-9 years)

Salary range (per year)

$76,000 to $92,000

Average (per year)

$84,500

Senior roles often involve design direction for entertainment, tourism, or large retail chains..

Principal/Lead (10+ years)

Salary range (per year)

$93,000+

Principal designers in Buena Park may lead creative at major attractions or oversee regional brand strategy, earning top-tier salaries.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

$25 - $36

per hour

Mid-level

$37 - $52

per hour

Senior

$53 - $75

per hour

Nationally, brand designers average around $55,000, so the Bay Area sits well above that benchmark.

Cities in California

Brand Designer salary in Los Angeles County → Brand Designer salary in San Diego County → Brand Designer salary in Orange County → Brand Designer salary in Riverside County → Brand Designer salary in San Bernardino County → Brand Designer salary in Santa Clara County → Brand Designer salary in Alameda County → Brand Designer salary in Sacramento County → Brand Designer salary in San Diego → Brand Designer salary in Contra Costa County → Brand Designer salary in San Jose → Brand Designer salary in Fresno County → Brand Designer salary in Kern County → Brand Designer salary in Ventura County → Brand Designer salary in San Francisco → Brand Designer salary in San Joaquin County → Brand Designer salary in San Mateo County → Brand Designer salary in Stanislaus County → Brand Designer salary in Fresno → Brand Designer salary in Sacramento → Brand Designer salary in Sonoma County → Brand Designer salary in Tulare County → Brand Designer salary in Solano County → Brand Designer salary in Santa Barbara County → Brand Designer salary in Monterey County → Brand Designer salary in Placer County → Brand Designer salary in Bakersfield → Brand Designer salary in Anaheim → Brand Designer salary in Stockton → Brand Designer salary in Riverside → Brand Designer salary in Santa Ana → Brand Designer salary in Irvine → Brand Designer salary in San Luis Obispo County → Brand Designer salary in Merced County → Brand Designer salary in Chula Vista → Brand Designer salary in Santa Cruz County → Brand Designer salary in Marin County → Brand Designer salary in Santa Clarita → Brand Designer salary in San Bernardino → Brand Designer salary in Modesto → Brand Designer salary in Yolo County → Brand Designer salary in Hollywood → Brand Designer salary in Moreno Valley → Brand Designer salary in Fontana → Brand Designer salary in Oxnard → Brand Designer salary in Huntington Beach → Brand Designer salary in El Dorado County → Brand Designer salary in Shasta County → Brand Designer salary in Imperial 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