VP of Design Salary in United States
Across the United States, a VP of Design earns $140,000 annually. Compensation levels vary.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$106,000 to $129,000
Average (per year)
$117,000
Entry-level VP of Design talent works in smaller organizations and public service agencies.
Mid-level (3-5 years)
Salary range (per year)
$129,000 to $153,000
Average (per year)
$140,000
Mid-level leaders join regional healthcare groups or manufacturing firms.
Senior (6-9 years)
Salary range (per year)
$153,000 to $178,000
Average (per year)
$165,000
Senior VPs work with larger local employers or remote teams.
Principal/Lead (10+ years)
Salary range (per year)
$178,000+
Principal executives hold roles with national reach or in government.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$57 - $75
per hour
Mid-level
$76 - $98
per hour
Senior
$99 - $126
per hour
Market Overview
Design leadership roles exist in various regions and industries. These sectors often require visual storytelling and user‑experience skills. Cost‑of‑living differences affect salary competitiveness.