Brand Designer Salary in Dane County, Wisconsin
Dane County, anchored by Madison and the University of Wisconsin, has a strong tech and healthcare sector. Salary bands may vary across the state. Large employers and agencies may offer advancement opportunities.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$47,000 to $54,000
Average (per year)
$50,500
Startups, university departments, and local agencies in Madison often hire new designers.
Mid-level (3-5 years)
Salary range (per year)
$54,000 to $67,000
Average (per year)
$60,500
Biotech, healthcare, and software firms in Dane County frequently hire for mid-level roles.
Senior (6-9 years)
Salary range (per year)
$67,000 to $80,000
Average (per year)
$73,500
Branding for university initiatives or major regional employers is typically led by senior designers.
Principal/Lead (10+ years)
Salary range (per year)
$80,000+
Top creative agencies and corporate headquarters offer higher pay for principal-level talent.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$22 - $32
per hour
Mid-level
$32 - $45
per hour
Senior
$45 - $60
per hour