Brand Designer Salary in Appleton, Wisconsin

Appleton is home to a range of businesses. The tech industry is small. Cost of living is moderate.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

$41,000 to $51,000

Average (per year)

$46,000

Local marketing agencies and retail-based design teams often hire entry-level designers.

Mid-level (3-5 years)

Salary range (per year)

$52,000 to $61,000

Average (per year)

$56,500

Consumer goods companies and regional financial institutions typically employ mid-level roles.

Senior (6-9 years)

Salary range (per year)

$62,000 to $70,000

Average (per year)

$66,000

Leading branding projects for established manufacturers is a frequent task for senior designers.

Principal/Lead (10+ years)

Salary range (per year)

$71,000+

Leads brand strategy, mentors designers, and ensures cohesive visual identity across all platforms.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

$23 - $31

per hour

Mid-level

$32 - $39

per hour

Senior

$40 - $48

per hour