Facebook Shops

Facebook Shops lets businesses create a single, customizable store that appears on Facebook and Instagram. Merchants can showcase catalog items, personalize the shop with cover images and brand colors, and enable checkout in‑app or redirect to their website. Integrated messaging via Messenger, WhatsApp and Instagram Direct lets customers ask questions and track orders. The platform syncs with Shopify, BigCommerce and WooCommerce, so any business can sell online without technical expertise.