VP of Design Salary in Modesto, California

Modesto's economy is anchored by agriculture and food processing. Design executives benefit from a lower cost of living than in the Bay Area. Modesto is close to Silicon Valley.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

$115,000 to $145,000

Average (per year)

$128,000

Entry‑level positions involve leading design efforts for firms in agriculture, healthcare, and logistics.

Mid-level (3-5 years)

Salary range (per year)

$146,000 to $179,000

Average (per year)

$162,000

Mid‑level VPs manage cross‑functional teams within regional companies or technology offices that serve the Central Valley.

Senior (6-9 years)

Salary range (per year)

$180,000 to $210,000

Average (per year)

$195,000

Senior design leaders set creative direction for larger organizations, frequently overseeing brand and UX for multiple products.

Principal/Lead (10+ years)

Salary range (per year)

$211,000+

Principal‑level VPs influence executive‑level design strategy for Modesto's largest firms or rapidly expanding SaaS startups.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

$55 - $80

per hour

Mid-level

$81 - $110

per hour

Senior

$111 - $145

per hour