Design Director Salary in Pennington County

Pennington County includes Rapid City, a regional hub for tourism, healthcare, and education in western South Dakota. Experienced creative leadership positions are available in the area. Local salaries sit above rural averages but remain lower than in major metropolitan markets.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

$64,000 to $88,000

Average (per year)

$76,000

Entry-level directors in Pennington County join regional marketing firms or tourism-related businesses, which set salaries.

Mid-level (3-5 years)

Salary range (per year)

$88,000 to $112,000

Average (per year)

$100,000

Mid-level roles support major employers such as healthcare systems and local government, which have structured salary scales.

Senior (6-9 years)

Salary range (per year)

$112,000 to $130,000

Average (per year)

$121,000

Senior directors manage teams for large organizations or public sector clients.

Principal/Lead (10+ years)

Salary range (per year)

$130,000+

Principal Design Directors provide consulting services across the Black Hills region or work with major regional employers.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

$38 - $55

per hour

Mid-level

$55 - $75

per hour

Senior

$75 - $95

per hour