Design Director Salary in Napa, California
Napa is known for its wine and hospitality industry, including design work in tourism and luxury branding. Higher living costs and strong demand for creative services influence local salary levels. Design roles require experience in customer experience and visual storytelling.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$98,000 to $116,000
Average (per year)
$105,000
Entry-level directors support hospitality, wine, and tourism branding projects.
Mid-level (3-5 years)
Salary range (per year)
$118,000 to $141,000
Average (per year)
$129,000
Creative teams for resorts, wineries, and marketing agencies are overseen by mid-level professionals.
Senior (6-9 years)
Salary range (per year)
$143,000 to $167,000
Average (per year)
$155,000
Senior directors oversee campaigns and work with executive leadership.
Principal/Lead (10+ years)
Salary range (per year)
$169,000+
Principal-level talent leads creative work for regional agencies and other brands.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$48 - $55
per hour
Mid-level
$57 - $68
per hour
Senior
$72 - $83
per hour