Brand Designer Salary in Santa Fe County, New Mexico

Santa Fe County covers diverse employers, from rural nonprofits to the city of Santa Fe itself. Salaries reflect demand for branding across arts, tourism, and public services. Pay varies by role seniority.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

$38,400 to $49,000

Average (per year)

$43,700

Assist senior designers creating visual assets, maintain brand guidelines, and support marketing projects.

Mid-level (3-5 years)

Salary range (per year)

$49,500 to $62,500

Average (per year)

$56,000

Develops visual brand assets, collaborates with marketing teams, and refines design guidelines.

Senior (6-9 years)

Salary range (per year)

$63,000 to $78,000

Average (per year)

$70,500

Broad experience and leadership allow senior designers to direct branding for larger employers or public sector projects broad experience and leadership.

Principal/Lead (10+ years)

Salary range (per year)

$79,000+

Leads brand strategy, mentors designers, and oversees cohesive visual systems across all platforms.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

$18 - $28

per hour

Mid-level

$29 - $41

per hour

Senior

$42 - $56

per hour