Brand Designer Salary in Grand Rapids, Michigan
Grand Rapids has a growing design sector driven by healthcare, manufacturing, and craft industries. Brand designers here have a range of salary opportunities influenced by local demand. Freelance opportunities are available in the area.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$42,000 to $54,000
Average (per year)
$48,000
Assist senior designers in creating visual brand assets, updating guidelines, and preparing presentations.
Mid-level (3-5 years)
Salary range (per year)
$57,000 to $71,000
Average (per year)
$64,000
Develops visual brand assets, collaborates with marketing teams, and refines design guidelines.
Senior (6-9 years)
Salary range (per year)
$73,000 to $87,000
Average (per year)
$80,000
Lead brand strategy, oversee visual systems, mentor designers, and ensure cohesive brand experiences.
Principal/Lead (10+ years)
Salary range (per year)
$88,000+
In the city's core, principal designers may operate boutique consultancies or head creative departments.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$24 - $36
per hour
Mid-level
$36 - $54
per hour
Senior
$55 - $80
per hour