Brand Designer Salary in Worcester, Massachusetts

Worcester employs creative professionals in various sectors. The cost of living is lower than Boston but higher than rural parts of Massachusetts. Agencies, hospitals, and universities influence salaries for brand designers.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

$45,000 to $52,000

Average (per year)

$49,000

Assist senior designers creating visual assets, maintain brand guidelines, and support marketing projects.

Mid-level (3-5 years)

Salary range (per year)

$53,000 to $64,000

Average (per year)

$59,000

With several years of experience, designers move into roles at mid-size companies or local agencies and see stronger pay.

Senior (6-9 years)

Salary range (per year)

$65,000 to $77,000

Average (per year)

$71,000

Senior designers in Worcester often coordinate larger campaigns for institutions like universities and healthcare networks.

Principal/Lead (10+ years)

Salary range (per year)

$78,000+

Lead designers usually manage studio teams or run boutique agencies, commanding higher project-based compensation.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

$22 - $29

per hour

Mid-level

$30 - $44

per hour

Senior

$45 - $70

per hour