Brand Designer Salary in New South Wales, Australia

In New South Wales, mid level brand designers earn around A$72,000 a year. Designers may consider roles in Parramatta or Newcastle, where pay remains competitive. The figures reflect agency budgets and client demands.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

A$56,000 to A$65,000

Average (per year)

A$61,000

Entry roles often support retail brands and local agencies.

Mid-level (3-5 years)

Salary range (per year)

A$66,000 to A$79,000

Average (per year)

A$72,000

Established companies and regional consultancies typically employ mid-level designers.

Senior (6-9 years)

Salary range (per year)

A$80,000 to A$97,000

Average (per year)

A$88,000

Creative direction for larger local businesses and multi-location brands is often managed by senior roles.

Principal/Lead (10+ years)

Salary range (per year)

A$97,000+

Strategy and branding oversight for multi-site retail groups and franchise networks are typical of lead designer roles.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

A$35 - A$45

per hour

Mid-level

A$47 - A$65

per hour

Senior

A$66 - A$90

per hour

New South Wales pays roughly ten percent above the Australian median for brand designers. Melbourne trails slightly, while regional areas often sit below the national figure.