Brand Designer Salary in Australia
In Sydney, mid‑level brand designers earn around A$67,000 a year. The figure reflects demand for visual identity work. Living costs in the city influence professionals' compensation preferences.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
A$52,000 to A$60,000
Average (per year)
A$56,000
Local agencies and small businesses are common starting points for fresh graduates.
Mid-level (3-5 years)
Salary range (per year)
A$61,000 to A$73,500
Average (per year)
A$67,000
Branding for tourism and agriculture firms is typically handled by designers with a few years of experience.
Senior (6-9 years)
Salary range (per year)
A$75,000 to A$90,000
Average (per year)
A$82,000
Leading projects for regional food producers and larger local organizations is a common role for senior designers.
Principal/Lead (10+ years)
Salary range (per year)
A$90,000+
Consulting for established brands and overseeing creative teams are typical responsibilities for principal designers.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
A$30 - A$43
per hour
Mid-level
A$44 - A$65
per hour
Senior
A$65 - A$90
per hour
Market Overview
Agencies in the area post openings for brand designers. Retail chains such as Myer and online platforms like Canva also hire visual talent. Candidates consider remote options.