
All‑in‑one analytics and optimisation suite for faster conversion and better CX

UseItBetter combines BI, CX analytics and optimisation tools into a single workflow for analysts, marketers and developers. It automatically tracks user interactions, provides behavioural and form analytics, heat‑maps, visit replays and an integrated A/B testing engine (Triggers) for personalisation and tag management. The platform helps teams identify drop‑offs, prioritise fixes with quantitative data and run experiments without heavy engineering effort, accelerating CRO and revenue growth.