Free step‑by‑step workbook that teaches CRO fundamentals and UX best practices.

A practical, downloadable guide that walks beginners and seasoned designers through the fundamentals of Conversion Rate Optimization (CRO) and UX design. Includes real‑world case studies, actionable checklists, audit templates, testing frameworks, and step‑by‑step exercises to help you create and implement a CRO plan that drives higher conversion rates, lower cart abandonment, and happier users.