Branding and the Visual Response

Branding and The Visual Response is a 160‑page guide (print, ebook, plus bonus workbooks) that walks graphic designers, marketers, and consultants through the full branding process. It blends strategic theory with 80 illustrated examples, step‑by‑step visual workflows, digital identity guidelines, and ready‑to‑use templates such as brand sprint and archetype workbooks. Readers finish with a clear methodology to elevate client projects from basic execution to strategic brand leadership.