Shopify Plus vs Facebook Shops

Comparing the features of Shopify Plus to Facebook Shops

Feature
Shopify Plus
Facebook Shops

Capability Features

Advanced Promotions
Automated Workflows
B2B Support
Built-in Security
Category Filtering
Centralized Commerce Management
Conversion-Optimized Checkout
Customizable Online Store
Customizable Shop Appearance
Detailed Reporting
Developer Resources
4500
Enterprise Focus
Headless Commerce
In-App Checkout
In-depth Reporting
Instagram Shop Explore
Instagram Shop Tab
International Expansion
Available in over 150 countries
Live Shopping Features
Load-tested Checkout
10K+ checkouts per minute
Lower CAC with Shopify Audiences
Up to 50% lower
Loyalty Program Connection
Messaging for Support
Omnichannel Solutions
Order via Business Website
Performance Optimized
Platform Uptime
99.99%
Product Browsing
Product Catalog Selection
Rapid Product Updates
100+ updates every 6 months
Save Products
Shop Discovery via Stories and Ads
Shop Pay Conversion Boost
Up to 50% higher
Small Business Support
Social Commerce Tools
Unlimited Bandwidth
Unlimited SKUs
Upcoming In-Chat Purchase

Integration Features

API Integrations
App Ecosystem
BigCommerce Integration
Cafe24 Integration
CedCommerce Integration
ChannelAdvisor Integration
Facebook Integration
Feedonomics Integration
Instagram Direct Integration
Instagram Integration
Messenger Integration
Partner Ecosystem
Sales Channel Integration
Shopify Integration
Tienda Nube Integration
WhatsApp Integration
WooCommerce Integration

Limitation Features

Broad Rollout Pending
Live Shopping Availability Limitation
Testing phase
Loyalty Program Features Limitation
Testing phase
No Explicit Trial Period
No File Format Export Mentioned
No Free Plan
Partner Platform Requirement
Shop Customization Limits
Cover image and accent colors only
Store Availability Limitation
US only

Other Features

App Partner Earnings
$1.5B+

Pricing Features

Free Shop Creation
Free Tier
Shopify Plus Price
$399