Instapage vs Format

Comparing the features of Instapage to Format

Feature
Instapage
Format

Capability Features

24/7 Customer Support
90+ Themes
90
A/B Testing
Actionable Feedback
Activity Logs
AdMap®
Advanced Code Editor
AI Content Generator
API Access (Custom)
Beginner Friendly
Blogging
Bulk Lead Downloads
Client Galleries
Contracts Support
Conversion Tracking
Custom Code Embedding
Custom Feature Implementation
Custom Fonts
Custom Fonts Support
Custom Integrations
Customer Success Manager
Customer Support
Customizable Traffic Splitting
Design Editor
Direct Lead Bypass
Drag and Drop Editor
Dynamic Pages
Dynamic Text Replacement
E-Commerce Integration
Edit Page Titles and Meta Descriptions
Enterprise SSO
Experimentation History
Extensions Support
File Transfer
Flex Block Tool
Form Builder and Library
GDPR Compliance
Google Single Sign-On
Guaranteed Uptime SLA
99.9%
Heatmaps
Hosted Video
Hosting Included
Image Alt Text Editing
Invisible reCAPTCHA
Mobile Ready Designs
Mobile Responsive Design
Multi-step Forms
No Code Required
One-on-One Consultation
Over 100 Templates
Page Migration Services
Portfolio Website Builder
Real-time Visual Collaboration
Reusable Page Blocks and Forms
Root Domain Publishing
Scheduling
Self-Fulfill Orders
SEO Optimization
SSL Encryption
Store Items Blogging
Supports All Skill Levels
Theme Switching Without Data Loss
Triggered Popups & Sticky Bars
Unlimited Contacts
Unlimited Conversions
Unlimited Pages

Integration Features

120+ Integrations
Adobe Fonts Integration
CMS Integration
WordPressDrupal
Custom Domain Support
Google Analytics Integration
Google Fonts Support
HubSpot Platform Integration
Marketo Integration
Salesforce Integration
Zapier Integration

Limitation Features

API Calls per Day
5000100001500030000Custom
Cancel Anytime
Credit Card Required for Free Trial
Custom Usage (Optimize Annual Only)
Daily Email Sends Limit
150030005000Custom
Lists Limit
1503005001000Custom
Monthly Email Sends Limit
150003000050000100000Custom
No Custom Usage for Create Plan
No Free Plan
Pages per Collection
15 pages30 pages50 pagesCustom
Subdomains Limit
210Custom (Convert)
Team Members Limit
10Custom (Convert)
Trial Traffic Limit
2500
Unique Monthly Visitors (Convert)
Custom
Unique Monthly Visitors (Create)
15000
Unique Monthly Visitors (Optimize)
30,00050,000Custom (annual contracts only, min 50k)
Video Playback Limit
120
Workspaces Limit
15Custom (Convert)
Yearly Plan Refund Window
30 days

Pricing Features

Commission Free Sales
Convert Plan Price
Custom
Free Trial
Free Trial Period
No Credit Card Required
Optimize Plan Price
$159/month (annual), $199/month (monthly)
Paid Plan Price
$79/month (annual), $99/month (monthly)