Brandwatch vs Metricool

Comparing the features of Brandwatch to Metricool

Feature
Brandwatch
Metricool

Capability Features

AI-Powered Analytics
All-in-One Solution
API Access
Best Time & Hashtag Suggestions
Brand Reputation Monitoring
Collaborator Permissions
Competitor Analytics
Consumer Intelligence
Content Approval Workflow
Content Creation & Scheduling
Content Scheduling
Custom Data Segmentation
Custom Reports
Custom Reports for Multiple Brands
Customer Engagement
Customer Support
Deep Research Tools
Drag and Drop Editor
Industry and Role-Specific Solutions
Influencer Analytics
Influencer Marketing
Intuitive Analytics
Invoice Download
Mobile App
Multi-Brand Management
Multi-Channel Management
Priority Support (Pro/Premium)
24/7 access to dedicated experts
Real-Time Notifications
Reply to Comments
Shared Content Calendar
Smart Links
Social Inbox
Social Media Management
Threat Monitoring and Alerts
Trend Discovery Streams
Unified Engagement Inbox
Visual Reporting

Integration Features

Ad Platform Integrations
Google AdsFacebook AdsTikTok Ads
Falcon.io Integration
Google Partner
Looker Studio Integration
Meta Partner
Paladin Integration
Pinterest Partner
Social Media Integrations
InstagramFacebookPinterestTikTokTwitter/XGoogle Business ProfileYouTubeTwitch
X Partner
Zapier Integration

Limitation Features

Free Plan Brand Limit
1
Free Plan Social Profiles Limit
1
No Explicit File Export Formats
No Explicit Free Tier
No Mention of API
No Multiple Google Business Profiles per Brand
Pricing Plans Not Specified
Single Profile per Network per Brand

Pricing Features

Advanced Plan
ADVANCED
Cancel Subscription Anytime
Downgrade Plan Anytime
Free Tier
No Trial Period
Starter Plan
STARTER
Upgrade Anytime