Brandwatch vs Later

Comparing the features of Brandwatch to Later

Feature
Brandwatch
Later

Capability Features

Affiliate Tracking
AI-Powered Analytics
All-in-One Solution
Analytics & Reporting
Auto-Publishing
Brand Mentions Tracking
Brand Reputation Monitoring
Brand Safety Algorithms
Campaign Performance Tracking
Consumer Intelligence
Content Calendar Creation
Content Creation & Scheduling
Content Seeding
Creator Discovery
Creator-Led Research
Custom Campaign Applications
Custom Campaign Options
Custom Data Segmentation
Customer Engagement
Deep Research Tools
Full-funnel Reporting
Full-Service Support
Global Best Time to Post
Inbox Organizer
Includes Link in Bio
Industry and Role-Specific Solutions
Influencer Marketing
Multi-Channel Management
Paid Media Integration
Priority Support (Pro/Premium)
24/7 access to dedicated experts
Real-Time Data
Real-Time Notifications
Scalability
Self-Serve Platform
Sentiment Analysis
Shared Content Calendar
Social Inbox
Social Listening
Social Media Management
Threat Monitoring and Alerts
Trend Discovery Streams
Vetted Creator Network

Integration Features

API Access
Falcon.io Integration
Mavely Creator Platform
Paladin Integration
Platform Integrations
TikTok
Reporting API
Supported Social Platforms

Limitation Features

No Agency Services Only
No Explicit File Export Formats
No Explicit Free Tier
No Mention of API
No Public Pricing Page
Pricing Plans Not Specified

Pricing Features

Free Tier
Free Trial
14 days