Head of UX Salary in São Paulo, Brazil

São Paulo hosts a tech sector. A median head of UX earns around R$88,000 annually, reflecting demand from fintech firms, e‑commerce platforms, and multinational agencies.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

R$56,000 to R$74,000

Average (per year)

R$64,500

Startups and retail chains hire entry-level Heads of UX at relatively modest salaries due to limited tech demand.

Mid-level (3-5 years)

Salary range (per year)

R$75,000 to R$99,000

Average (per year)

R$88,000

Mid-level roles involve overseeing small design teams, usually in local e-commerce or agricultural firms.

Senior (6-9 years)

Salary range (per year)

R$100,000 to R$132,000

Average (per year)

R$116,000

Experienced Heads of UX coordinate larger projects for regional banking or healthcare providers.

Principal/Lead (10+ years)

Salary range (per year)

R$133,000+

Principal-level positions are linked to regional expansions or remote corporate offices.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

R$60 - R$90

per hour

Mid-level

R$90 - R$132

per hour

Senior

R$135 - R$180

per hour

São Paulo's salaries are compared to the national median. Other cities have different salary levels.

Cities in São Paulo

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