Creative Director Salary in San Marcos, Texas

San Marcos is a college town with a young population. Texas State University is located in San Marcos. Creative directors work in several sectors.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

$51,000 to $63,000

Average (per year)

$57,000

Small agencies, university departments, and regional businesses often hire entry-level creative directors.

Mid-level (3-5 years)

Salary range (per year)

$63,000 to $79,000

Average (per year)

$71,000

Taking on larger projects, particularly in education and hospitality, can increase mid-level salaries.

Senior (6-9 years)

Salary range (per year)

$79,000 to $94,000

Average (per year)

$86,500

City institutions frequently employ senior directors, who may also lead creative teams for growing local brands.

Principal/Lead (10+ years)

Salary range (per year)

$94,000+

Leads brand vision, mentors teams, oversees multi‑channel campaigns, and drives strategic creative direction.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

$34 - $50

per hour

Mid-level

$50 - $66

per hour

Senior

$66 - $82

per hour