Content Designer Salary in McLennan County
Waco includes major employers such as Baylor University and several hospital networks. Demand and salaries for content designers are higher than in many smaller Texas counties.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
$44,000 to $52,500
Average (per year)
$48,000
Entry salaries are influenced by Waco's major employers in higher education and healthcare.
Mid-level (3-5 years)
Salary range (per year)
$52,500 to $61,000
Average (per year)
$56,500
Mid-level content designers find opportunities at Baylor University and hospital systems.
Senior (6-9 years)
Salary range (per year)
$61,000 to $69,500
Average (per year)
$65,200
Senior designers are recruited by higher education institutions and remote employers.
Principal/Lead (10+ years)
Salary range (per year)
$69,500+
Leads content strategy, mentors designers, and oversees cross‑functional storytelling initiatives.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
$24 - $32
per hour
Mid-level
$32 - $40
per hour
Senior
$40 - $48
per hour