Brand Designer Salary in Cardiff, United Kingdom
Cardiff offers a median mid‑level brand designer salary of £28,500 per year. This figure reflects the city's visual identity work across media agencies and tech start‑ups.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
£21,000 to £25,000
Average (per year)
£23,000
Many graduates begin their careers at accessible salary bands within local design studios or media companies.
Mid-level (3-5 years)
Salary range (per year)
£25,500 to £32,000
Average (per year)
£28,500
Develops brand visual systems, collaborates with marketing, and refines guidelines for client projects.
Senior (6-9 years)
Salary range (per year)
£32,500 to £40,000
Average (per year)
£36,000
Leading branding for creative agencies or national retailers, senior designers often manage small teams.
Principal/Lead (10+ years)
Salary range (per year)
£41,000+
Brand strategy for growing media groups or major Welsh organizations is influenced by lead designers at the top tier.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
£11 - £16
per hour
Mid-level
£17 - £26
per hour
Senior
£27 - £38
per hour
Across the UK, mid‑level brand designers typically earn around £31,000, so Cardiff sits slightly below the national median. The gap narrows when the lower cost of living is taken into account.