Brand Designer Salary in Sweden
Sweden's design sector rewards mid‑level brand designers with a median salary of kr346,500 per year. Companies in Stockholm, Gothenburg and Malmö compete for talent, often adding bonuses or flexible work options. Living costs are a factor.
Salary by experience level
Entry-level (0-2 years)
Salary range (per year)
kr273,000 to kr318,000
Average (per year)
kr295,500
Assist senior designers in creating visual brand assets, maintain style guides, and support campaigns.
Mid-level (3-5 years)
Salary range (per year)
kr321,000 to kr369,000
Average (per year)
kr346,500
Develops brand visual systems, collaborates with marketing, and mentors junior designers.
Senior (6-9 years)
Salary range (per year)
kr375,000 to kr420,000
Average (per year)
kr396,000
Lead brand strategy, oversee visual identity, mentor designers, and ensure cohesive market communication.
Principal/Lead (10+ years)
Salary range (per year)
kr429,000+
Leads or principals usually work for larger employers, heading design strategy for regional companies or agencies.
Hourly Rates
For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.
Junior
kr220 - kr345
per hour
Mid-level
kr345 - kr500
per hour
Senior
kr500 - kr750
per hour
Market Overview
The Swedish market blends tech startups, fashion houses, and gaming studios that rely on strong brand identities. Visual storytelling is used in e‑commerce across the Nordics. Recruiters consider portfolio content.