Brand Designer Salary in Indonesia

Salaries for brand designers in Jakarta's creative sector vary. Many work for e‑commerce firms, ad agencies, or fast‑growing startups.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

Rp3,200,000 to Rp4,200,000

Average (per year)

Rp3,750,000

Entry-level roles at small media firms or local retail chains typically offer basic monthly wages.

Mid-level (3-5 years)

Salary range (per year)

Rp4,300,000 to Rp5,800,000

Average (per year)

Rp5,050,000

Higher salaries are common for those working on regional government projects or within larger businesses.

Senior (6-9 years)

Salary range (per year)

Rp5,900,000 to Rp8,000,000

Average (per year)

Rp6,900,000

Leading creative teams or managing branding for established tourism and education employers defines the senior level.

Principal/Lead (10+ years)

Salary range (per year)

Rp8,000,000+

Leads brand strategy, mentors designers, and oversees visual identity across all platforms.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

Rp30000 - Rp48000

per hour

Mid-level

Rp50000 - Rp80000

per hour

Senior

Rp80000 - Rp120000

per hour

Market Overview

The capital has several digital agencies that develop visual identities. Retail giants and online marketplaces also hire designers to shape brand experiences for a price‑sensitive consumer base. Living costs in central districts are higher, and some salaries include transport allowances.