Brand Designer Salary in Shanghai, China

Shanghai offers a median mid-level brand designer salary of ¥144,000 per year. Various companies seek creative talent.

Salary by experience level

Entry-level (0-2 years)

Salary range (per year)

¥76,000 to ¥120,000

Average (per year)

¥99,000

Local agencies and small firms with modest pay scales often hire graduates.

Mid-level (3-5 years)

Salary range (per year)

¥120,000 to ¥175,000

Average (per year)

¥144,000

Supporting regional retail and agricultural brands is a common move for designers with a few years of experience.

Senior (6-9 years)

Salary range (per year)

¥175,000 to ¥250,000

Average (per year)

¥204,000

Brand identity for government projects or established local businesses is typically managed by senior designers.

Principal/Lead (10+ years)

Salary range (per year)

¥250,000+

Creative direction for large agribusiness campaigns or the public sector is often overseen by leads.

Hourly Rates

For freelance or contract work, hourly rates are typically higher than equivalent salaried positions.

Junior

¥70 - ¥120

per hour

Mid-level

¥120 - ¥200

per hour

Senior

¥200 - ¥320

per hour

Nationally, mid‑level brand designers earn around ¥120,000, so Shanghai's median sits roughly 20% higher. Compensation levels vary with local cost of living.