Simple = minimalMobile users are distractedSuccess happens overnightUX design is a step in a projectIf you are an expert, you don’t need to test your designPeople are rationalWhite space is wasted spaceUX design is about usabilityUsability testing = focus groupsAesthetics are not important if you have good usabilityPeople always use your product the way you imagined they wouldChoices should always be limited to 7+/-2Usability testing is expensivePeople can tell you what they wantIf it works for Amazon, it will work for youYou don't need the content to design a websiteFlash is (or rather used to be) evilThe homepage is your most important pageSearch will solve a website's navigation problemsUsers make optimal choicesYou are like your usersIcons enhance usabilityMore choices and features result in higher satisfactionYou need to redesign your website periodicallyIf your design is good, small details don't matterDesign has to be originalStock photos improve the users' experienceGraphics will make a page element more visibleAccessible sites are uglyAccessibility is expensive and difficultDesign is about making a website look goodPeople don't scrollAll pages should be accessible in 3 clicksPeople read on the webIf you read lists like this one, you don't need to do research