User Interviews vs Persona Tool

Comparing the features of User Interviews to Persona Tool

Feature
User Interviews
Persona Tool

Capability Features

AI Insights
AI Matching
AI Persona Generator
Assign Personas to Cards
Avatar Image Upload
Bring Your Own Participants
Consent Management
Demo Available
Document Persona Characteristics
Fast Matching
1 hour to first match
File Export Formats
PDFDocxMarkdownHTML
Fraud Detection
Fraud Rate
.6% sessions reported for fraud
Group By View
Group by listsGroup by importance
Guardrails for Studies
Incentives Automation
Manual Steps Reduction
Mark Primary Persona
Matching Speed
Match within hours
Method Compatibility
100% compatible with any method
Multiple Board Sharing
Order Backlog by Customer Value
Panel Size
6000000
Participant CRM
Participant Incentives
Rapid Recruitment
Recruit From Platform Panel
Reorder Personas
Review Assigned Cards
Scheduling
Self-Serve Recruiting
Session Feedback Score
98% positive session feedback
Shareable Weblink
Study Types Supported
Focus GroupsDiary StudiesInterviewsUser Tests & Surveys
Supported Research Methods
Any method
Targeting Options
Professionals & consumers in any niche

Integration Features

API Availability
Number of Integrated Tools
22
Platform Integrations
Dozens of popular research and testing tools
Supported Embeds
MiroConfluenceNotionSlackCoda
Trello Integration

Limitation Features

Does Not Replace User Research
No Explicit Usage Limits

Other Features

Power-Up Directory Availability
Product Video

Pricing Features

Annual Price Per Member (6+)
$25/member/year
Annual Price Per Member (First 5)
$35/member/year
Annual Pricing Start
$70/year
Free Tier
Free Trial
Monthly Price Per Member (6+)
$2.5/member/month
Monthly Price Per Member (First 5)
$3.5/member/month
Monthly Pricing
$7/month
Pricing Page Available
Pricing Per Trello Member
Volume Discount
$1/member/month for 15+