Unbounce vs Instapage

Comparing the features of Unbounce to Instapage

Feature
Unbounce
Instapage

Capability Features

A/B Testing Tool
AdMap®
Advanced Targeting
Advanced Triggers
AI Content Generator
AI Copywriting
AI Experiments
AI Traffic Optimization
Analytics & Heatmaps
Audience Analytics
Confidence Intervals
Conversion Insights & Reporting
Custom Code Support
Custom Scripts and Pixels
Custom Styling (CSS/JS/HTML)
Customer Support
PhoneEmailLive Chat
Drag and Drop Builder
Drag and Drop Editor
Dynamic Text Replacement
Enterprise-Grade Security
Form Builder
Industry Benchmarking
Instablocks® & Global Blocks
Manual Traffic Allocation
Mobile Responsive Design
No Code Required
Page Scheduling
Personalization
Popups and Sticky Bars
Real-Time Data Access
Support Resources
Help CenterCustomer SupportBlogWebinarsVideosPodcasts
Template Library
500
Templates Library
100
Third-Party Script Support
Thor Render Engine
Unlimited Landing Pages
Unlimited Variants
Visual Collaboration

Integration Features

API Access
Integrations
1,000+ integrations
120+ appsEmail platformsCRMsE-commerce website toolsAnalyticsMarketing automation software
Marketing Ecosystem Integration
Popular Ad Channel Support
Google AdsFacebook AdsDisplay AdsRetargeting

Limitation Features

Build Plan Domains
1
Build Plan Traffic Limit
20000
Build Plan Users
1
Experiment Plan Domains
2
Experiment Plan Traffic Limit
30000
Experiment Plan Users
3
New Customers Only
Optimize Plan Domains
3
Optimize Plan Traffic Limit
50000
Optimize Plan Users
5
Quotas and Limits Details Not Listed
Unavailable in Some Locations

Other Features

Maximum Ad ROI Focus
Supported Industries
EducationFinanceReal EstateInsuranceSaaSSmall Businesses

Pricing Features

Build Plan Price USD
$64/month
Build Plan Standard Price USD
$99/month
Cancel Anytime
Experiment Plan Price USD
$96/month
Experiment Plan Standard Price USD
$149/month
Free Tier
Free Trial
No Credit Card Required
Optimize Plan Price USD
$161/month
Optimize Plan Standard Price USD
$249/month
Referral Discount
20% off first 3 months or 35% off first year
Trial Period Length
14
Yearly Billing Discount
35%