The Brief AI vs Pencil

Comparing the features of The Brief AI to Pencil

Feature
The Brief AI
Pencil

Capability Features

A/B Testing
Ad Serving
Ad Studio Editor
Agentic Foundation
AI Agents
Discover AgentCreate AgentLaunch AgentOptimize Agent
AI Ethics Policy
Asset Generation
Book a Demo
Brand Controls
Browser-based Image & Video Editing
Bulk Export
Case Study Export
CCPA Ready
Competitor Intelligence
Complementary Services
Customization Options
Data Processing Addendum
Decade of GenAI Experience
Direct Publishing Platforms
Dynamic Feeds
End-to-End Creative and Media Workflow
Enterprise Administration
Enterprise and Business Support
For BusinessesFor Enterprise
Enterprise Legal Terms
GDPR Compliance
GenAI Carbon Calculator
GenAI Model Aggregation
GenAI ROI Measurement
Help Center Resources
ISO 27001 Compliant
Join Mailing List
Live Visual Dashboards
Moodboard Creation
Open Go-to-Market Model
Platform Status Page
Predictive Scoring
Privacy Policy Available
Real GenAI Advertising Case Studies
Release Notes
Sign Up Required
SLA Guarantee
SSO Ready
Stay On-Brand
Sub-Processors List
Supported Content Types
ImageVideoCreative Ad Copy
Templates Library
Test Ad Performance
Total Marketing Use-Case Support
Trust Center
Two-Factor Authentication
User Roles and Permissions

Integration Features

Adobe Firefly Services Integration
Adobe Interoperability
APIs
Email Integration
Export Formats
MP4PNGPDFGIF
Figma Integration Availability
Figma Plugin
Google Cloud Marketplace Availability
Google Veo2 Integration
Google Veo3 Integration
GPT-5 Integration
Nano-banana (Gemini 2.5-flash Image) Integration
Notion Integration
OpenAI GPT-Image-1 Integration
Photoshop Integration
Runway Gen4 Integration
Slack Integration
Supported Ad Channels
MetaGoogleLinkedInVeeva
Topaz Labs AI Enhancement

Limitation Features

AI Media Suggestions
Beta Features
Discover AgentCreate AgentOptimize Agent
Fully Branded Reports
Launch Agent
Sign In Required

Pricing Features

Free Tier
Pricing Page