Sprout Social vs Birch

Comparing the features of Sprout Social to Birch

Feature
Sprout Social
Birch

Capability Features

Ad Creative Grouping
Advanced Formula Builder
AI-Powered Engagement
Analytics & Reporting
Annual Ad Spend Managed
$2B
Automated Actions Per Year
240000000
Automation Rules Builder
Brand-Safe Creator Discovery
Campaign Scheduling
Connected Ad Accounts
15000
Content Planning and Scheduling
Create Campaigns
Cross-Account Dashboard
Daily Updates
End-to-End Campaigns
Influencer Marketing Tools
Launch Tests
Mobile Apps
Multiple Workspaces
Optimal Send Times
Pause Underperforming Ads
Performance Measurement
Ready-Made Strategies
Rule Filters
Server-Side Tracking
Smart Rules (Wise Cut)
Trend Discovery
Workflow Collaboration

Integration Features

Custom Metrics Integration
Google SheetsWicked ReportsHyros
Platform Integrations
Supported Platform
MetaGoogle AdsTikTok AdsSnapchat AdsInstagram

Limitation Features

API Access
Connect Social Profiles Limit
10
No Explicit Free Tier
No Free Tier

Pricing Features

Advanced Plan Price
$399 per seat/month
Cancel Anytime Monthly
Custom Enterprise Plan
Essential Plan Price
$79 per seat/month
Free Trial
14
Free Trial Period
30 days
Minimum Plan Price
$79 per seat/month
No Credit Card Required
Professional Plan Price
$299 per seat/month
Standard Plan Price
$199 per seat/month