Postly vs Birch

Comparing the features of Postly to Birch

Feature
Postly
Birch

Capability Features

Ad Creative Grouping
Advanced Formula Builder
AI Content Creation
Alt Text Support
Analytics & Insights
Annual Ad Spend Managed
$2B
Automated Actions Per Year
240000000
Automation Rules Builder
Bulk Post via CSV & Google Sheets
CSVGoogle Sheets
Bulk Publishing
Campaign Scheduling
Cloud Storage
Collaboration Tools
Connected Ad Accounts
15000
Content Validation
Create Campaigns
Cross-Account Dashboard
CSV Import for Bulk Posting
Daily Updates
First Comment Publishing
For Creators, Brands & Teams
Google Business Profile Posts
Launch Tests
LinkedIn Articles & Documents
Mentions, First Comment, Alt Text, Geotags
MentionsFirst commentAlt textGeotags
Mobile Apps
Multi-Format Editor
Multi-Publish
Multiple Workspaces
Notify Subscribers on YouTube
Pause Underperforming Ads
Platform Adaptation
Post Validation
Publishing Automations
Ready-Made Strategies
Recurring Posts
Reels/Stories/Threads/Shorts Support
ReelsStoriesThreadsShorts
RSS Feed Automation
Rule Filters
Server-Side Tracking
Smart Rules (Wise Cut)
Stable Connections
Unified Scheduler & Queues
Video Cover/Thumbnail Support
Video Publisher
YouTube Shorts Publishing

Integration Features

API Access
Custom Metrics Integration
Google SheetsWicked ReportsHyros
Supported File Formats
JPEGPNGMP4MOV
Supported Platform
FacebookInstagramYouTubeLinkedInTikTokPinterestTelegramThreadsGoogle Business ProfileBlueskyX
MetaGoogle AdsTikTok AdsSnapchat AdsInstagram
Telegram Bot Integration
default postly_botcustom bot

Limitation Features

No Explicit Free Tier
Platform Feature Limitation
Features as supported by each platform’s latest API
X Pro Add-on
Available on X-Pro Add-on.
X-Pro Coming Soon
Coming soon

Pricing Features

Cancel Anytime Monthly
Free Plan
Free Trial
14
No Credit Card Required
Pricing Page Available