Persona Tool vs UserTesting Human Insight Platform

Comparing the features of Persona Tool to UserTesting Human Insight Platform

Feature
Persona Tool
UserTesting Human Insight Platform

Capability Features

Accessibility Testing
Agile Development Support
AI Insights
AI Persona Generator
Assign Personas to Cards
Avatar Image Upload
Benchmarking
Body Language Analysis
Customer Experience Feedback
Customer Journey Pain Point Detection
Design Feedback
Digital Experience Testing
Document Persona Characteristics
Enterprise Compliance
SOC 2GDPRHIPAA
Enterprise Scalability
Scales from 1 team to 100+
Expert-led Services
Feature Prioritization
File Export Formats
PDFDocxMarkdownHTML
Global Participant Network
World’s strongest global participant network
Group By View
Group by listsGroup by importance
Live Conversations
Mark Primary Persona
Marketing Feedback
Multiple Board Sharing
NPS and CSAT Tracking
Omnichannel Testing
Order Backlog by Customer Value
Product Feedback Collection
Professional Services
Qualitative and Quantitative Research
Qualitative researchQuantitative research
Rapid Feedback
Reorder Personas
Review Assigned Cards
Shareable Weblink
Think-aloud Studies
User Journey Mapping
UX Research Tools

Integration Features

Supported Embeds
MiroConfluenceNotionSlackCoda
Trello Integration

Limitation Features

Does Not Replace User Research
No API Mentioned
No Integration Information
No Limits or Quotas Listed
No Pricing Information

Other Features

Power-Up Directory Availability
Product Video

Pricing Features

Annual Price Per Member (6+)
$25/member/year
Annual Price Per Member (First 5)
$35/member/year
Annual Pricing Start
$70/year
Free Tier
Free Trial
Monthly Price Per Member (6+)
$2.5/member/month
Monthly Price Per Member (First 5)
$3.5/member/month
Monthly Pricing
$7/month
No Free Tier Mentioned
Pricing Per Trello Member
Volume Discount
$1/member/month for 15+