Persona Tool vs Sprig

Comparing the features of Persona Tool to Sprig

Feature
Persona Tool
Sprig

Capability Features

AI Persona Generator
AI Powered
Assign Personas to Cards
Avatar Image Upload
Behavioral Data Analysis
Built for UX Teams
Document Persona Characteristics
Faster Research Process
File Export Formats
PDFDocxMarkdownHTML
Group By View
Group by listsGroup by importance
Mark Primary Persona
Multiple Board Sharing
Order Backlog by Customer Value
Real-Time Feedback Capture
Reorder Personas
Review Assigned Cards
Shareable Weblink
Unified Research Platform

Integration Features

Supported Embeds
MiroConfluenceNotionSlackCoda
Trello Integration

Limitation Features

Does Not Replace User Research

Other Features

Power-Up Directory Availability
Product Video

Pricing Features

Annual Price Per Member (6+)
$25/member/year
Annual Price Per Member (First 5)
$35/member/year
Annual Pricing Start
$70/year
Free Tier
Free Trial
Monthly Price Per Member (6+)
$2.5/member/month
Monthly Price Per Member (First 5)
$3.5/member/month
Monthly Pricing
$7/month
Pricing Per Trello Member
Volume Discount
$1/member/month for 15+