Persona Tool vs Maze

Comparing the features of Persona Tool to Maze

Feature
Persona Tool
Maze

Capability Features

A/B Testing
AI Persona Generator
Assign Personas to Cards
Automated Data Collection
Automated Reports
Avatar Image Upload
Card Sorting
Continuous Research Support
Customizable Templates
Data-Driven Decision Making
Diary Research
Document Persona Characteristics
File Export Formats
PDFDocxMarkdownHTML
Focus Groups
Group By View
Group by listsGroup by importance
Inclusive and Accessible Testing
Live Website Testing
Mark Primary Persona
Moderated and Unmoderated Testing
Multiple Board Sharing
Multiple Testing Methods
Usability testingPrototype testingCard sortingWireframe testingA/B testingTree testingLive website testingSurveysUser interviewsFocus groupsDiary researchFive-second testsHeatmapsOpen question surveysThink aloud usability testsGuerrilla researchField studies
Order Backlog by Customer Value
Prototype Testing
Remote Research Support
Reorder Personas
Research Project Creation
Review Assigned Cards
Screen, Audio, and Video Recording
Shareable Weblink
Surveys and Feedback
Test Results Within Hours
Tree Testing
Usability Testing
User Interviews
User Panel Recruitment

Integration Features

Supported Embeds
MiroConfluenceNotionSlackCoda
Trello Integration

Limitation Features

Does Not Replace User Research

Other Features

Power-Up Directory Availability
Product Video

Pricing Features

Annual Price Per Member (6+)
$25/member/year
Annual Price Per Member (First 5)
$35/member/year
Annual Pricing Start
$70/year
Free Tier
Free Trial
Monthly Price Per Member (6+)
$2.5/member/month
Monthly Price Per Member (First 5)
$3.5/member/month
Monthly Pricing
$7/month
Pricing Per Trello Member
Volume Discount
$1/member/month for 15+