BuildForm vs Pencil

Comparing the features of BuildForm to Pencil

Feature
BuildForm
Pencil

Capability Features

24/7 Global Accessibility
24/7 Support
99.9% Uptime Guarantee
99.9%
Agentic Foundation
AI Agents
AI Ethics Policy
AI Form Generation
AI Lead Nurturing
Book a Demo
Brand Controls
Browser-based Image & Video Editing
Case Study Export
Collaboration and Teamwork
Complementary Services
Compliance with Data Protection
Conditional Logic
Conversational Forms
Custom Branding (Pro)
Custom Domain Support
Custom Thank You Page
Customization Options
Data Processing Addendum
Decade of GenAI Experience
Embed on Website
Encrypted Data Storage
End-to-End Creative and Media Workflow
Enterprise Administration
Enterprise and Business Support
For BusinessesFor Enterprise
Enterprise Legal Terms
File Uploads
GenAI Carbon Calculator
GenAI Model Aggregation
GenAI ROI Measurement
Help Center
Help Center Resources
Higher Completion Rates
2x higher
Insights & Analytics
Join Mailing List
Mobile Optimized Forms
Multi-cloud Hosting
No-Code Visual Logic
Open Go-to-Market Model
Partial Submissions & Tracking
Platform Status Page
Predictive Scoring
Privacy Policy Available
Real GenAI Advertising Case Studies
Real-time Data Analysis
Release Notes
Share via Link
Sign Up Required
Stay On-Brand
Sub-Processors List
Supported Actions
Create formsCustomize formsEmbed formsShare formsCollect responsesUpload filesAnalyze dataApply conditional logicIntegrate with tools
Supported Content Types
ImageVideoCreative Ad Copy
Template Library
Order FormsEvent Sign-upsLead Gen FormsContact FormsSurveysThesis & Research Data CollectionNPS FormsCustomer Satisfaction FormsFeedback FormsJob Application FormsRegistration FormsMarket Research SurveysSupport Request FormsQuiz & Assessment FormsPollsReferral Forms
Test Ad Performance
Total Marketing Use-Case Support
Trust Center
Unlimited Forms (Free)
Unlimited Submissions

Integration Features

Adobe Firefly Services Integration
Adobe Interoperability
APIs Available
Figma Plugin
Google Cloud Marketplace Availability
Google Veo2 Integration
Google Veo3 Integration
GPT-5 Integration
Integrations List
SlackNotionCRM systemsEmail marketing servicesPayment gateways
Nano-banana (Gemini 2.5-flash Image) Integration
OpenAI GPT-Image-1 Integration
Photoshop Integration
Plugin Marketplace
Runway Gen4 Integration
Supported File Formats
Not specified
Third-Party Integrations
Topaz Labs AI Enhancement

Limitation Features

Advanced Capabilities in Premium
IntegrationsAnalyticsBranding customization
File Upload Limit
Not specified

Pricing Features

Free Tier
Premium Plans
Pricing Page