Metricool vs Birch

Comparing the features of Metricool to Birch

Feature
Metricool
Birch

Capability Features

Ad Creative Grouping
Advanced Formula Builder
Annual Ad Spend Managed
$2B
API Access
Automated Actions Per Year
240000000
Automation Rules Builder
Best Time & Hashtag Suggestions
Campaign Scheduling
Collaborator Permissions
Competitor Analytics
Connected Ad Accounts
15000
Content Approval Workflow
Content Scheduling
Create Campaigns
Cross-Account Dashboard
Custom Reports
Custom Reports for Multiple Brands
Customer Support
Daily Updates
Drag and Drop Editor
Influencer Analytics
Intuitive Analytics
Invoice Download
Launch Tests
Mobile App
Mobile Apps
Multi-Brand Management
Multiple Workspaces
Pause Underperforming Ads
Ready-Made Strategies
Reply to Comments
Rule Filters
Server-Side Tracking
Smart Links
Smart Rules (Wise Cut)
Unified Engagement Inbox
Visual Reporting

Integration Features

Ad Platform Integrations
Google AdsFacebook AdsTikTok Ads
Custom Metrics Integration
Google SheetsWicked ReportsHyros
Google Partner
Looker Studio Integration
Meta Partner
Pinterest Partner
Social Media Integrations
InstagramFacebookPinterestTikTokTwitter/XGoogle Business ProfileYouTubeTwitch
Supported Platform
MetaGoogle AdsTikTok AdsSnapchat AdsInstagram
X Partner
Zapier Integration

Limitation Features

Free Plan Brand Limit
1
Free Plan Social Profiles Limit
1
No Explicit Free Tier
No Multiple Google Business Profiles per Brand
Single Profile per Network per Brand

Pricing Features

Advanced Plan
ADVANCED
Cancel Anytime Monthly
Cancel Subscription Anytime
Downgrade Plan Anytime
Free Tier
Free Trial
14
No Credit Card Required
No Trial Period
Starter Plan
STARTER
Upgrade Anytime