Mercer vs digiAd AI

Comparing the features of Mercer to digiAd AI

Feature
Mercer
digiAd AI

Capability Features

A/B Testing
AI Copy Generation
AI Design Assistant
AI Optimization Suggestions
AI Paintbrush Editing
AI-powered Audience Insights
Auto-format for Each Platform
Automatic Bid Optimization
Avatar Video Generation
Average ROAS
127%
Average Time Saved
12 hrs/week
Behavioral Targeting Optimization
Budget Reallocation Suggestions
Centralized Asset Management
Client Reporting Automation
Collaboration and Teamwork
Comment and Collaboration
Creative Generation
CTR Improvement
Up to 2.4x
Custom Reporting and Alerts
Cut Ad Costs
Up to 28%
Data Privacy for AI Training
Design Ownership
User-owned
Easy Sharing
Easy-to-understand Insights
Enterprise Subscription Manufacturing
Export to Print Ready Files
External Manufacturer Sharing
Fine-tuned AI
Global Manufacturing Network
Instant Results
Results in days
Live in 10 Minutes
Lookalike Audience Generation
Manage Multiple Clients
Model Agnostic
Multi-Platform Publishing
Multi-Platform Scaling
Multiple Ethnicities and Languages
No Agency Required
No Video Production Costs
Notes and Measurements
Notifications
Performance Optimization Alerts
Product Variations
Production Partner Onboarding
Professional Ads in Minutes
Real-time Cross-Platform Analytics
Real-Time Performance Metrics
Reference Imagery Training
ROI Improvement Alerts
Save Operations Time
Up to 70%
Standalone Software
Studio-Quality Ads Instantly
Supported Product Categories
outerwearshirtingdressesdenimsweatshatsswimwearintimateseyewearbagssocksbedding
Synchronized Campaign Management
Task Assignment
Task Management
Text to Image
Time-Based Targeting Recommendations
Trained Model Sharing
UGC-Style Video Content
Unified Analytics
Unified Platform
User Dashboard
Web-Based Platform

Integration Features

API Access (Business)
File Format Support
Image Generation
FluxStable Diffusion
Supported File Formats
imagevideo3Dexcel
Supported Platforms
GoogleMetaInstagramFacebookYoutubeTikTokSnapchatX

Limitation Features

Cancel Anytime Policy
Designer/Studio Plans Manufacturing
Templates Library
Unlimited Campaigns

Other Features

Ad Spend Managed
₹50L+
Agencies Price Benchmark
$500+/month
Global Tools Price Benchmark
$19-$50/month

Pricing Features

Free Credits
100
Free Tier
Free Trial
No Credit Card Required
Paid Plans Starting Price
$9/month