Instapage vs Unbounce

Comparing the features of Instapage to Unbounce

Feature
Instapage
Unbounce

Capability Features

A/B Testing Tool
AdMap
Advanced Targeting
Advanced Triggers
AI Content Generator
AI Copywriting
AI Traffic Optimization
Analytics & Heatmaps
Audience Analytics
Confidence Intervals
Conversion Insights & Reporting
Custom Code
Custom Code Support
Custom Scripts and Pixels
Custom Styling (CSS/JS/HTML)
Customer Support
PhoneEmailLive Chat
Drag and Drop Builder
Drag and Drop Editor
Dynamic Text Replacement
Enterprise-grade Security
Industry Benchmarking
Instablocks & Global Blocks
Manual Traffic Allocation
Mobile Optimized
Mobile Responsive Design
No Code Required
Page Scheduling
Personalization
Popups and Sticky Bars
Real-Time Team Collaboration
Resource Library
BlogWebinarsVideosPodcastsProduct Updates
Supported Use Cases
EcommerceRetargetingLead GenerationSalesEducationFinanceReal EstateInsurance
Team Collaboration
Templates Library
500
100
Unlimited Landing Pages
Unlimited Pages
Unlimited Variants

Integration Features

Ad Channel Support
Google AdsFacebook AdsSocial AdsDisplay AdsRetargeting
API Access
Integrations
Email platformsCRMsE-commerce website toolsAnalytics softwareMarketing automation software
1,000+ integrations
Marketing Ecosystem Integration
Third-Party Scripts

Limitation Features

Build Plan Domains
1
Build Plan Traffic Limit
20000
Build Plan Users
1
Experiment Plan Domains
2
Experiment Plan Traffic Limit
30000
Experiment Plan Users
3
New Customers Only
No Free Tier
Optimize Plan Domains
3
Optimize Plan Traffic Limit
50000
Optimize Plan Users
5
Unavailable in Some Locations

Pricing Features

Build Plan Price USD
$64/month
Build Plan Standard Price USD
$99/month
Cancel Anytime
Experiment Plan Price USD
$96/month
Experiment Plan Standard Price USD
$149/month
Free Trial
No Credit Card Required
Optimize Plan Price USD
$161/month
Optimize Plan Standard Price USD
$249/month
Referral Discount
20% off first 3 months or 35% off first year
Trial Period Length
14
Yearly Billing Discount
35%