Instapage vs Builder.io

Comparing the features of Instapage to Builder.io

Feature
Instapage
Builder.io

Capability Features

A/B Testing
Activity Logs
AdMap®
AI Content Generator
AI-Powered Development
API Access (Custom)
Attach Files
Bulk Lead Downloads
Conversion Tracking
Copy/Paste Figma Designs
Custom Feature Implementation
Custom Fonts Support
Custom Integrations
Customer Success Manager
Customizable Traffic Splitting
Design to Code
Direct Lead Bypass
Drag & Drop Components
Drag and Drop Editor
Dynamic Text Replacement
Enterprise Security & Privacy
SOC 2 Type II compliant
Enterprise SSO
Experimentation History
Form Builder and Library
GDPR Compliance
Generated Code Matches Standards
Generated Code Uses Tokens and Components
Google Single Sign-On
Guaranteed Uptime SLA
99.9%
Headless CMS Integration
Heatmaps
Invisible reCAPTCHA
Mobile Responsive Design
Modify Generated Experiences
Multi-step Flow Builder
Multi-step Forms
No Training On Your Data
Optimization Tools
Over 100 Templates
Page Migration Services
Precision Styling Control
Prompt With Backend Context
Prototyping
Real-time Visual Collaboration
Reusable Page Blocks and Forms
Role-based Permissions
Root Domain Publishing
Rules & Workflows
Scheduling
SSL Encryption
Start from Scratch Option
Triggered Popups & Sticky Bars
Unlimited Contacts
Unlimited Conversions
Unlimited Pages
Use Existing Code
Visual Copilot
Visual Page Builder
Web App Development

Integration Features

120+ Integrations
API Publishing
CMS Integration
WordPressDrupal
Connect Code Repository
Connect to Existing Repos
Extensions Support
Figma Plugin
Google Analytics Integration
HubSpot Platform Integration
Marketo Integration
MCP Integrations
Salesforce Integration
Zapier Integration

Limitation Features

API Calls per Day
5000100001500030000Custom
Credit Card Required for Free Trial
Custom Usage (Optimize Annual Only)
Daily Email Sends Limit
150030005000Custom
Lists Limit
1503005001000Custom
Monthly Email Sends Limit
150003000050000100000Custom
No Custom Usage for Create Plan
No Free Plan
Pages per Collection
15 pages30 pages50 pagesCustom
Subdomains Limit
210Custom (Convert)
Team Members Limit
10Custom (Convert)
Trial Traffic Limit
2500
Unique Monthly Visitors (Convert)
Custom
Unique Monthly Visitors (Create)
15000
Unique Monthly Visitors (Optimize)
30,00050,000Custom (annual contracts only, min 50k)
Workspaces Limit
15Custom (Convert)

Pricing Features

Convert Plan Price
Custom
Free Tier
Free Trial
Optimize Plan Price
$159/month (annual), $199/month (monthly)
Paid Plan Price
$79/month (annual), $99/month (monthly)