InsightIQ vs Metricool

Comparing the features of InsightIQ to Metricool

Feature
InsightIQ
Metricool

Capability Features

Advanced Filters
LocationLanguageGenderAgeAudience50+ filters
AI-Powered Influencer Discovery
Audience and Creator Lookalikes
Audience Insights
Best Time & Hashtag Suggestions
Brand and Competition Monitoring
Collaborator Permissions
Competitor Analytics
Content Approval Workflow
Content Items Tracked
80000000
Content Scheduling
Content Tracking
Continuous Database Update
Every two weeks
Custom Reporting
Custom Reports
Custom Reports for Multiple Brands
Customer Support
Data Points per Influencer
50
Drag and Drop Editor
Fake Followers Detection
GARM Compliance
Influencer Analytics
Influencer Database Size
450000000
Intuitive Analytics
Invoice Download
Micro to Celebrity Influencers
Mobile App
Multi-Brand Management
New Influencers Added Daily
15000
Normalized Cross-Platform Data
Real-Time Analytics
Real-Time Campaign Tracking
Reply to Comments
Robust Data Privacy and Security
Scalable Infrastructure
Sentiment Analysis
Smart Links
Social Platform Coverage
6
Unified Engagement Inbox
Visual Reporting

Integration Features

Ad Platform Integrations
Google AdsFacebook AdsTikTok Ads
API Access
Google Partner
Looker Studio Integration
Meta Partner
Pinterest Partner
Social Media Integrations
InstagramFacebookPinterestTikTokTwitter/XGoogle Business ProfileYouTubeTwitch
Supported Platform
InstagramTikTokYouTubeTwitterTwitch
X Partner
Zapier Integration

Limitation Features

Error Possibility in Public Data
Filter Selection Required
Free Plan Brand Limit
1
Free Plan Social Profiles Limit
1
No Mention of File Export
No Mention of Integration with Slack, Notion, etc.
No Multiple Google Business Profiles per Brand
Single Profile per Network per Brand

Pricing Features

Advanced Plan
ADVANCED
Cancel Subscription Anytime
Downgrade Plan Anytime
Free Tier
No Trial Period
Starter Plan
STARTER
Upgrade Anytime