InsightIQ vs Birch

Comparing the features of InsightIQ to Birch

Feature
InsightIQ
Birch

Capability Features

Ad Creative Grouping
Advanced Filters
LocationLanguageGenderAgeAudience50+ filters
Advanced Formula Builder
AI-Powered Influencer Discovery
Annual Ad Spend Managed
$2B
Audience and Creator Lookalikes
Audience Insights
Automated Actions Per Year
240000000
Automation Rules Builder
Brand and Competition Monitoring
Campaign Scheduling
Connected Ad Accounts
15000
Content Items Tracked
80000000
Content Tracking
Continuous Database Update
Every two weeks
Create Campaigns
Cross-Account Dashboard
Custom Reporting
Daily Updates
Data Points per Influencer
50
Fake Followers Detection
GARM Compliance
Influencer Database Size
450000000
Launch Tests
Micro to Celebrity Influencers
Mobile Apps
Multiple Workspaces
New Influencers Added Daily
15000
Normalized Cross-Platform Data
Pause Underperforming Ads
Ready-Made Strategies
Real-Time Analytics
Real-Time Campaign Tracking
Robust Data Privacy and Security
Rule Filters
Scalable Infrastructure
Sentiment Analysis
Server-Side Tracking
Smart Rules (Wise Cut)
Social Platform Coverage
6

Integration Features

API Access
Custom Metrics Integration
Google SheetsWicked ReportsHyros
Supported Platform
InstagramTikTokYouTubeTwitterTwitch
MetaGoogle AdsTikTok AdsSnapchat AdsInstagram

Limitation Features

Error Possibility in Public Data
Filter Selection Required
No Explicit Free Tier
No Mention of File Export
No Mention of Integration with Slack, Notion, etc.

Pricing Features

Cancel Anytime Monthly
Free Tier
Free Trial
14
No Credit Card Required