Hootsuite vs Sprout Social

Comparing the features of Hootsuite to Sprout Social

Feature
Hootsuite
Sprout Social

Capability Features

AI Assistant (OwlyGPT)
AI Chatbot Add-on
AI-Powered Content
AI-Powered Engagement
Analytics & Reporting
Automated Instagram DMs
Brand-Safe Creator Discovery
Bulk Scheduling
Competitor Analysis
Content Planning and Scheduling
Customizable Captions per Platform
Dashboard Analytics
Employee Advocacy (Amplify)
End-to-End Campaigns
Includes Link in Bio
Influencer Marketing Tools
Message Routing and Assignments
Multiple Account Management
Optimal Send Times
Paid and Organic Reporting
Performance Measurement
Performance Reports
Post Suspension
Report Export
Saved and Suggested Replies
Shared Content Calendar
Social Listening
Social Media Scheduling
Stock Photo Library
Team Collaboration
Trend Discovery
Unified Social Inbox
User-Friendly Dashboard
Workflow Collaboration

Integration Features

API Access
Canva Integration
Integration Library Size
100
Platform Integrations
Supported File Formats
Not specified
Supported Social Platforms
InstagramTikTokLinkedIn

Limitation Features

Connect Social Profiles Limit
10
No Credit Card Required for Trial
No Free Tier
Plan Limitations
Not specified

Other Features

Blog and Webinars
Certification Course
Demo Availability
Resource Library

Pricing Features

Advanced Plan Price
$399 per seat/month
Custom Enterprise Plan
Essential Plan Price
$79 per seat/month
Free Trial Duration
30 days
Free Trial Period
30 days
Minimum Plan Price
$79 per seat/month
No Credit Card Required
Professional Plan Price
$299 per seat/month
Standard Plan Price
$199 per seat/month