Hootsuite vs Metricool

Comparing the features of Hootsuite to Metricool

Feature
Hootsuite
Metricool

Capability Features

AI Assistant (OwlyGPT)
AI Chatbot Add-on
AI-Powered Content
Automated Instagram DMs
Best Time & Hashtag Suggestions
Bulk Scheduling
Collaborator Permissions
Competitor Analysis
Competitor Analytics
Content Approval Workflow
Content Scheduling
Custom Reports
Custom Reports for Multiple Brands
Customer Support
Customizable Captions per Platform
Dashboard Analytics
Drag and Drop Editor
Employee Advocacy (Amplify)
Includes Link in Bio
Influencer Analytics
Intuitive Analytics
Invoice Download
Message Routing and Assignments
Mobile App
Multi-Brand Management
Multiple Account Management
Paid and Organic Reporting
Performance Reports
Post Suspension
Reply to Comments
Report Export
Saved and Suggested Replies
Shared Content Calendar
Smart Links
Social Listening
Social Media Scheduling
Stock Photo Library
Team Collaboration
Trend Discovery
Unified Engagement Inbox
Unified Social Inbox
User-Friendly Dashboard
Visual Reporting

Integration Features

Ad Platform Integrations
Google AdsFacebook AdsTikTok Ads
API Access
Canva Integration
Google Partner
Integration Library Size
100
Looker Studio Integration
Meta Partner
Pinterest Partner
Social Media Integrations
InstagramFacebookPinterestTikTokTwitter/XGoogle Business ProfileYouTubeTwitch
Supported File Formats
Not specified
Supported Social Platforms
InstagramTikTokLinkedIn
X Partner
Zapier Integration

Limitation Features

Free Plan Brand Limit
1
Free Plan Social Profiles Limit
1
No Credit Card Required for Trial
No Multiple Google Business Profiles per Brand
Plan Limitations
Not specified
Single Profile per Network per Brand

Other Features

Blog and Webinars
Certification Course
Demo Availability
Resource Library

Pricing Features

Advanced Plan
ADVANCED
Cancel Subscription Anytime
Downgrade Plan Anytime
Free Tier
Free Trial Duration
30 days
Free Trial Period
No Trial Period
Starter Plan
STARTER
Upgrade Anytime