Hootsuite vs Later

Comparing the features of Hootsuite to Later

Feature
Hootsuite
Later

Capability Features

Affiliate Tracking
AI Assistant (OwlyGPT)
AI Chatbot Add-on
AI-Powered Content
Analytics & Reporting
Auto-Publishing
Automated Instagram DMs
Brand Mentions Tracking
Brand Safety Algorithms
Bulk Scheduling
Campaign Performance Tracking
Competitor Analysis
Content Calendar Creation
Content Seeding
Creator Discovery
Creator-Led Research
Custom Campaign Applications
Custom Campaign Options
Customizable Captions per Platform
Dashboard Analytics
Employee Advocacy (Amplify)
Full-funnel Reporting
Full-Service Support
Global Best Time to Post
Inbox Organizer
Includes Link in Bio
Influencer Marketing
Message Routing and Assignments
Multiple Account Management
Paid and Organic Reporting
Paid Media Integration
Performance Reports
Post Suspension
Real-Time Data
Report Export
Saved and Suggested Replies
Scalability
Self-Serve Platform
Sentiment Analysis
Shared Content Calendar
Social Listening
Social Media Management
Social Media Scheduling
Stock Photo Library
Team Collaboration
Trend Discovery
Unified Social Inbox
User-Friendly Dashboard
Vetted Creator Network

Integration Features

API Access
Canva Integration
Integration Library Size
100
Mavely Creator Platform
Platform Integrations
TikTok
Reporting API
Supported File Formats
Not specified
Supported Social Platforms
InstagramTikTokLinkedIn

Limitation Features

No Agency Services Only
No Credit Card Required for Trial
No Public Pricing Page
Plan Limitations
Not specified

Other Features

Blog and Webinars
Certification Course
Demo Availability
Resource Library

Pricing Features

Free Tier
Free Trial
14 days
Free Trial Duration
30 days
Free Trial Period